India: Understanding changing e-commerce landscape30 September 2019
Understanding changing e-commerce landscape
(Article first published in India Business Law Journal)
Indian government’s decision to allow 100% FDI in e-commerce through the automated route in 2016 was a breath of fresh air for a large number of startups in India. It was a welcome move as it enabled 20,000 retailers to find bigger and more sophisticated online platforms to sell their products. Since then the e-commerce industry has evolved and shown rapid growth......
#India, #e-commerce, #FDI